GivingTuesday was started in 2012 with the goal of establishing a "global generosity movement". Since then, hundreds of millions of people have participated in GivingTuesday campaigns to support nonprofit organizations around the world.
With November 29th right around the corner, we wanted to provide some email drafts and donation forms you can utilize to kickstart your GivingTuesday campaigns. We consulted with the GivingTuesday team directly and researched best practices to ensure that these resources will be beneficial to your organization and your donors.
Note: You'll only see these in your Neon CRM system if you have Fundraising functionality.
Email Campaigns
Starting August 6th, six email drafts will be available for you to customize and send over time in order to remind, engage, and thank your donors:
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- Send Before GivingTuesday: Save the Date, Second Save the Date
- Reminder emails sent leading up to GivingTuesday, so your donors are informed of your planned campaign
- Send on GivingTuesday: Give Today, Second Appeal
- Emails sent on the day of as a call-to-action to donate
- The "Give Today" email will correspond to your mission area, based on NTEE code
- Send After GivingTuesday: Gratitude, Update
- Emails sent after GivingTuesday has finished, in which you can share your accomplishments and thank your donors for participating
- Send Before GivingTuesday: Save the Date, Second Save the Date
- Each email contains GivingTuesday branding as well as placeholder content which you'll edit to fit your organization's needs.
- These email drafts will be present in the Email Campaigns list, under Emails > Email Campaigns.
Donation Forms
- Available starting August 6th
- Different theme options are available, including GivingTuesday branding and imagery specific to your mission area (based on NTEE code)
- These donation forms will be unpublished by default and present in the new Forms list, under Forms & Pages > Forms.
Email Customization Example
While the donation forms will be ready to go once published, you'll need to edit the email drafts before sending them.
To illustrate how you can leverage these email drafts, let's take a look at one ("Give Today") and see how it could be edited to fit your organization's needs.
First, here's the email draft. You'll note that it has [bracketed] areas where you'll need to add your own content. However, there are also {{tokens}} included in the bottom section, which will automatically populate with your organization's values.
Now, take a look at how an arts organization might customize this email to share a story illustrating the impact of donations on their cause:
We hope that these emails and forms will help your organization spread the word and maximize your GivingTuesday donations. Stay tuned for more resources and information from us as GivingTuesday approaches!