Learn how to create an email audience in this step-by-step guide. This help guide will cover how to create an email audience.
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Content
Instructions
Creating an Email Audience
Email audiences allow you to create segmented lists for email distribution. Using targeted emails can improve your open and click rates for your Email Campaigns
Audiences can be created from a number of sources and published audiences will produce an online web form for new members to subscribe
To locate your email email audiences:
1. At the Mission Control Dashboard, navigate to Emails and select Email Audiences.
2. Your email audiences are displayed in a table format. These stats are updated when viewing an audience or when your audiences are refreshed. To create a new audience, select New Audience.
|
Field Name |
Description |
|
|
A. |
Audience |
The name assigned to the audience when it was created. |
|
B. |
Recipients |
The number of recipients in this audience. These counts are updated when the audience is opened and viewed, or when it is refreshed. |
|
C. |
Errors |
Email addresses in this category have bounced back and therefore are no longer included in the recipient list. These counts are updated when the audience is opened and viewed, or when it is refreshed. |
|
D. |
Blocked |
Email addresses in this category have bounced back and therefore are no longer included in the recipient list. These counts are updated when the audience is opened and viewed, or when it is refreshed. |
|
E. |
Unsubscribed |
When a recipient unsubscribes, they are moved from the recipient category and into the unsubscribed category. These counts are updated when the audience is opened and viewed, or when it is refreshed. |
|
F. |
Created On |
Date and time this audience was created. |
|
G. |
Updated On |
Last change made to this audience. |
|
H. |
Refreshed On |
Date and time this audience was refreshed. Audiences can be manually refreshed or automatically refreshed at the time an email using this audience is sent out. To manually refresh an audience, choose Refresh from the audience quick action menu. |
3. Enter New Audience Information. When finished, select Create Audience.
|
Field Name |
Description |
|
|
I. |
Name |
Assign a Name to the audience |
|
J. |
Description |
Optionally, include a Description of the audience you are creating. |
|
K. |
Publish Audience |
Use the toggle to select if you’d like this audience Published |
4. Add email addresses to the new audience with these two options:
Add Individual Emails
a. In the recipients section, select Add Recipient.
b. Add recipient information. When finished, select Save.
Add Multiple Emails
a. In the Audience Sources section, select Add.
b. In this section you can import:
- CSV file - Lists from outside sources or reports can be imported into an audience using a simple list. We suggest breaking large lists into smaller files of roughly 5,000 emails per list.
- Live Report - Live reports use the data in your CRM to populate recipients to your email audiences and will be automatically refreshed when sending a campaign that uses this source. This makes them a low-maintenance source for audiences.
- From an existing audience - Email audiences can also be used as sources. Feed multiple segmented lists into a new email audience by choosing the audience source.
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