Campaigns are the most important allocation for donations & event registrations. Typically, a Campaign is used to track how donations came to your organization, such as a special fundraising event, annual appeal, or year-end fundraising drive. Campaigns can also have their own specialized online donation form.
In addition, use Fund & Purpose to allocate your gifts beyond the campaign. Fund & Purpose are back-end designations your donors do not have direct access to.
Watch this ~3 minute video:
Funds are larger efforts than Campaigns or Purposes. The most common Funds are Restricted, Unrestricted, and Endowment (if applicable). You could have three or four campaigns that all contribute to your Unrestricted fund.
To set up Funds, navigate to: Global Settings > Payments & Transactions > Allocation> Funds.
You will need to specify the name, code, start date, and status in order to set up a Fund.
After you mark a Fund as the default, you are given an additional option to Apply to front end (online) donations.
Purposes are a way to flag donations to be used for specific purposes. For example, people who donate to the Red Cross can say they want their donation used specifically for disaster relief. Similar to the Campaign field, Purpose can be a multi-leveled hierarchy as well and you would set up this in the same manner as the campaigns.
To configure Purposes, navigate to: Global Settings > Payments & Transactions > Allocation > Purposes
Name is the a required field. Defining a Super Purpose makes this particular purpose a Sub-Purpose of whichever one you choose.
When you mark a Purpose as the default, you are given an additional option to Apply to front end (online) donations.