Arts People Marketing Director Patrick Spike, with over 25 years experience in performing arts marketing and administration, walks you through the best practices and strategies of using Facebook to build your audience, increase engagement, foster patron loyalty and more.
Originally presented as a seminar at the Arts NW Booking Conference in Tacoma, WA Oct 2013. Updated May 2017.
White paper written by
Patrick Spike - Marketing Director for Arts People
Former Audience Development Director for Bag&Baggage Productions, with over 30 years experience in performing arts creation, administration, marketing and fundraising.