You can add tracking code to your AP account to connect your public pages to both Google and Facebook for visitor tracking and other reporting.
Depending on your analytics needs, this usually involves a two-part setup in Arts People:
1) Add code to your public page header (fires on all public pages)
2) Add code to your Order completed page (fires from body after a purchase is completed)
These system areas would allow you to gather analytics data such as the number of completed purchases and page views in the buy path. Please note both areas are editable by AP staff only; email firstname.lastname@example.org with the tracking code you need added to your AP account.
Conversion tracking - Google documentation: https://support.google.com/google-ads/answer/6095821
Facebook Pixel documentation: https://www.facebook.com/business/help/651294705016616
How to use Facebook Pixel: https://www.facebook.com/business/help/952192354843755
FB Events Manager > https://www.facebook.com/events_manager
FB Analytics > https://www.facebook.com/analytics/