Creating a first-time buyers list is a multiple step process. In the marketing system, you'll need to create 2 lists. List 1 will contain all of your patrons that have ever bought tickets in any amount. List 2 will have patrons that have purchased tickets to 2 or more shows. Then we'll remove patrons in list 2 from patrons in list 1 to end up with only patrons that have bought tickets to a single show. Let's get started!
LIST 1
- Navigate to MARKETING > Targeted lists
- Select #4, "Ticket buyers (by date)"
- Enter your desired date range (this should be a range that will capture all of your Arts People history)
- Name your list, click GO (this list will end up being your final list so name it accordingly)
LIST 2
- Navigate to MARKETING > Targeted lists
- Select #11, "Multiple show buyers"
- Enter the same date range
- Enter 2 for "number of shows"
- Name the list and GO
FINAL STEP
- Navigate to Targeted Lists
- Select #1, "Combine Lists"
- For Merge type, select "Remove List 2 from List 1"
- Select list 1 and 2
- GO!
Your list will appear in Lists & Mailings, ready for various outputs in the marketing system.
- More info on this here: Marketing - Generate Output