How To Create a First Time Buyer List

Creating a first-time buyers list is a multiple step process.  In the marketing system, you'll need to create 2 lists. List 1 will contain all of your patrons that have ever bought tickets in any amount. List 2 will have patrons that have purchased tickets to 2 or more shows. Then we'll remove patrons in list 2 from patrons in list 1 to end up with only patrons that have bought tickets to a single show. Let's get started!

LIST 1

1. Navigate to MARKETING > Targeted lists
2. Select #4, "Ticket buyers (by date)"
3. Enter your desired date range (this should be a range that will capture all of your Arts People history)
4. Name your list, click GO (this list will end up being your final list so name it accordingly)

LIST 2

1. Navigate to MARKETING > Targeted lists
2. Select #11, "Multiple show buyers"
3. Enter the same date range
4. Enter 2 for "number of shows"
5. Name the list and GO

FINAL STEP

1. Navigate to Targeted Lists
2. Select #1, "Combine Lists"
3. For Merge type, select "Remove List 2 from List 1"
4. Select list 1 and 2
5. GO!  

Your list will appear in Lists & Mailings, ready for various outputs in the marketing system.