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A Look Ahead: Data Quality

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We're excited to share a preview of the new Data Quality tool, which will release to Neon CRM customers during the second quarter of 2025. 

Highlights:

  • Only send mail to mailable addresses, without needing to manually update accounts with updated address information
  • Get notified about deceased contacts in a timely manner, with easy tools to update data and set tasks to follow up sensitively with the family

Benefits:

  • Weekly National Change of Address updates against the US Postal Service database of addresses and moves.
    • Automatically updates addresses for moves recorded within the past 48 months
    • Identifies Move types
    • Identifies Vacant addresses
    • Includes downloadable report to confirm address NCOA standards, which may help reduce pricing when using mailing services

  • Weekly Address Standardization updates
    • Appends ZIP +4 delivery point coding
    • Matches addresses to the USPS Coding Accuracy Support System (CASS) requirements
    • Includes downloadable report to confirm address CASS standards, which may help reduce pricing when using mailing services
  • Weekly Deceased Data updates
    • Checks your database against Social Security Administration data, consumer opt-in data, and other public web sources to determine if a constituent is recently deceased
    • Automatically marks the account and deceased to suppress mailings
    • A list will be provided for your review where additional actions can be taken, such as updating Household Name/Salutation, updating linking relationships, and creating activities to follow up with the constituent's family

Availability:

The Data Quality tool will be available to:

  • Neon CRM Empower subscription customers (included)
  • Neon CRM Impact subscription customers (available as an add-on module, $30/month subscription)

For Neon CRM Impact subscription customers, you will be able to enable the add-on inside Neon CRM after the new tool is released. 

If you are currently a Neon CRM Essentials subscription customer, Data Quality will not be available, but you can request a one-time NCOA update here.