Learn how to create a campaign landing page in this step-by-step guide. A campaign landing page provides prospective donors an overview of a campaign and your organization. The landing page usually includes a button that links to the campaign's donation form, allowing visitors to donate to the campaign. You can drive prospective donors to this page to help them learn about your campaign and then, if they wish, contribute to the campaign. This help guide will cover how to create a campaign landing page.

Prerequisite Article to Read Before this Article

• Creating a Campaign
• Creating a Donation Form Custom Field
• Creating a Donation Form

Please Note:

• This article is the fourth article in a series of six articles about building a Campaign in Neon CRM. After you complete the steps in this article, see the Recommended Next Article section at the end of this article for the next step in the process of building a Campaign in Neon CRM.
• Note: You must have already created a campaign (and ideally, the campaign donation form) to create a landing page. See the prerequisite links above for more information, as needed.

Content

Creating a Campaign Landing Page

Editing a Landing Page

Accessing a Landing Page's URL

 

Instructions

Creating a Campaign Landing Page

To create a campaign landing page:

1. Select Fundraising in the navigation menu and select Fundraising Campaigns in the drop-down menu.

2. On the Campaigns list page, select your campaign.

3. On the Campaign's Overview page, there are two ways to begin creating a landing page (both options lead you to the same page to build your landing page). Choose one of the following options:

• Option 1: Select Landing Page in the left menu.
• Option 2: Select Create in the Campaign URLs tile on the right side of the page (the second tile from the top - if no landing page has been created, the tile will display "No Campaign URLs").

Either option brings you into the Form Builder for the landing page. The main menu for this Form Builder is located on the left side of the page, namely, two icons: the Form Editor (the top icon - displayed by default) and the Theme Editor (the bottom icon). Let's begin with the Form Editor menu.

Note: At any point during the landing page creation process, you may view a preview of the landing page by selecting Preview in the upper right corner of the page (as seen in the zoomed in image below):

 

Form Editor

Let's review each section of the Form Builder menu.

1. If you wish, you may adjust the landing page's URL in the Landing Page URL section (this is not recommended).

2. In the Hero Image section, you may add the main landing page image.

To add this image:

• a) Select Add Image. 
• b) The Add Image pop-up will appear. You may import an image from a URL (see label A in the image below), upload an image from your computer (see label B), or select an image from Unsplash - an open-source online image gallery (see label C). 
  • To Import from a URL: Ensure Import from a URL is selected on the Add Image pop-up, enter the image's URL in the URL field, and select Insert.
  • To Browse Images From Server:
    • • a) Select Browse Images From Server on the Add Image pop-up.
      • b) The Source pop-up will appear. Select Upload.
      • c) Locate and select the image on your computer and then select Open.
      • d) Once the image is uploaded to the CRM, double-click the image on the Source pop-up.
      • e) Select Insert on the Add Image pop-up.
  • To Browse Images from Unsplash:
    • • a) Select Browse Images From Unsplash on the Add Image pop-up.
      • b) Select an image.
      • c) Select Insert.

3. Enter a title in the Landing Page Title field. This title appears next to the landing page's Hero Image (as seen in the image below).

4. Enter information in the Tagline field. This is a short description about the campaign. It appears below the title, next to the Hero Image (as seen in the image below).

5. Select the donation form to which you would like to link this landing page in the Set a Donation Form drop-down menu field. Notice, once you select a donation form, a "Donate" button appears on the landing page (as seen in the image below).

6. Enter information in the Campaign Story field. This section allows you to include information about your organization, your mission, and any other information you wish to provide to prospective donors (as seen in the image below).

Next, let's move to the Theme Editor.

 

Theme Editor

1. Select the Theme Editor menu icon in the left menu.

2. You may select an editable, ready-made theme in the System Themes tab. You may also create your own custom theme in the My Themes tab or select a previously-made theme in the My Themes tab (as seen in the zoomed in image below). The theme sets the colors and information included in the Header and Footer sections of the landing page. Note: If you created a custom theme when you created the campaign's donation form, you may select that same theme in the My Themes tab. If you want more details on creating a custom theme, refer to the following article: Creating a Custom Theme.

You have two options when selecting a theme:

• If you wish to select an editable, ready-made theme:
  • a) Select the theme you wish to use on the System Themes tab, select the three dot Action Menu on the theme's tile, and then select Edit Theme. You may then edit the theme as needed.
• If you wish to select a custom theme you have built:
  • a) Select the theme on the My Themes tab.

You have completed building the landing page.

1. Select Publish.

A blue pop-up will appear, on which you may copy the URL to use on your website. (You may also obtain the landing page's URL to use on your website in the Accessing a Landing Page's URL section below.)

 

Editing a Landing Page

To edit a landing page:

1. Select Fundraising in the navigation menu and then select Fundraising Campaigns on the drop-down menu.

2. Select your campaign on the Campaigns list page.

3. Select Landing Page in the left menu. This will open up the Form Builder, as described in the section above. 

4. Make changes as applicable and select Publish Changes in the upper right corner (the image below is zoomed into the top of the Form Builder page).

 

Accessing a Landing Page's URL

On your organization's website, you may create a link to your landing page. To obtain the landing page's URL to make this link, you have several options (as outlined below):

• Copy the link on the blue pop-up that appears when you publish the landing page.
• Navigate to the campaign's Overview page by:
  • a) Selecting Fundraising in the navigation menu and then selecting Fundraising Campaigns on the drop-down menu.

             

• • b) Selecting your campaign on the Campaigns list page.

• • c) Selecting the landing page link in the Campaign URLs tile (the second tile from the top) on the right side of the campaign Overview page . You may open your landing page and copy the URL.

 

Recommended Next Article

• Using the Campaign Goal Meter

Recommended Related Articles

• Using the Campaigns List Page